DEMNACIAGA
Photo: Anton Plekhanov
Model: Julia Getman
Stylist: Max Anufrienko
Art Director: Kirill Romanov
Model: Julia Getman
Stylist: Max Anufrienko
Art Director: Kirill Romanov
Jacket SS25, key ring SS25
The theme of the May issue did not appear immediately... there were several options, but when the entire information field was full with news about Demna Gvasalia's departure from Balenciaga, there were no other options left. During his work, the fashion world has changed a lot, which Demna influenced not least.…
One of the most famous fashion houses of our time, did not appear yesterday... it all started back in 1919 in Spain with Cristobal Balenciaga, who surprised with his proportions and silhouettes, smooth lines, materials, creating new shapes and emphasizing feminine beauty. And how many talents, after working at Balenciaga, later opened their fashion houses, which are eternal all over the world - Oscar de la Renta, Andre Courrege, Emanuel Ungaro and, of course, Hubert de Givenchy.
In 1968, Cristabal decided to close the fashion house, which remained inactive until 1986, when Jacques Bogart S.A. acquired the rights to the trademark. The restoration of the fashion house and the return of haute couture status began in 1992, when Dutch designer Joseph Timister became the chief designer. In 1997, Nicolas Ghesquiere was invited to the post of creative director, who held this post for 15 years.
After Nicolas, Alexander Wang held the post of creative director for 3 years.…
Currently, the fashion house is owned by Kering, which back in 2015 made a decision that turned the whole fashion world upside down - they invited Demna Gvasalia, a talented but little-known designer at that time, to the post of creative director. Demna had previously created the Vetements brand with his brother Guram in 2014. He was known for his deconstructive design and reinterpretation of street fashion. The great success of Vetements was brought by collaboration with Lotta Volkova, who styled the shows and lookbooks, giving the usual street images a new sound, which, as the following years showed, were commercially very successful, recall at least her work at Miu Miu, Marc Jacobs. With her styling and Demna's talent, Balenciaga has played with new colors, winning the hearts of a huge number of fashionistas around the world.
At Balenciaga, Demna revealed all his talents, acquired and honed during his time working at Louis Vuitton Martin Margella as a senior designer, the legacy of the latter embodied in many of his works.
The fashion world was divided into two parts - one supported the non-standard solution, second criticized it. With financial results of 350 million at 2015 they earn 3.5 billion euros in 2022
What is the secret of success? Only one person and his team probably knows for sure, but hardly anyone will tell they are secret. We just have to express our opinion from the outside. The main secret of success, always and everywhere, is to be at the right time and in the right place. Demna did it. His collections, which were based on street fashion, got into the very heart of customers and brought high sales. The Triple - S sneakers alone, created in 2017, are worth a lot - at some point, everyone wanted them.
His clothes were never designed to please the eye with their beauty, they were often ugly and shocking, but after a short time they became the norm. Like Cristabal, Demna regularly surprised with new shapes and silhouettes, creating meme clothes that quickly went viral on all social networks, bringing recognition and an army of fans sweeping everything off the shelves in stores.
"If something doesn't cause any reaction, then it just doesn't exist. This is probably my biggest fear," Demna comments on his approach to work.
High-profile advertising campaigns involving stars and It - girls.
Demna has introduced meme items into fashion, such as his $1,500 bag of chips, which is available in several colors to suit the taste of the chips.
"I've never considered that irony is something negative," Demna says of his fashion itimes, but he criticizes some of them, for example, the Triple-S sneakers already mentioned above: "I can't look at them anymore, everyone is tired of them."
There were also scandals that attracted even more attention to the fashion house - just recall the story of the 2022 Christmas campaign.…
Everything is passing, and this 10-year-long success story has passed. In March 2025, Demna Gvasalia was appointed creative director of the Gucci fashion house, which is a completely different story that we will follow with curiosity.
Modest, inquisitive, who knows 7 languages, with a difficult fate and a difficult road to the fashionable Olympus.
Has Balenciaga become a Demonaciaga in 10 years?
After Demna's appointment to Gucci, the head of the HR department received a huge number of resumes from candidates who dream of working with Demna... let's see what the Knight of the Order of Arts and Letters and his talented team will create!
Demna came up with a lot, was an innovator in creating controversial and hype models, he just updated and adapted the archives of the fashion house.
Demna can once again shock and shake up the fashion world, which she has already done once... let's wait!
Born in the small town of Sukhimi, in the family of an auto mechanic and a housewife, Demna, who has been interested in fashion since childhood, proved by his own example that if there is talent, it will be appreciated and noticed!
In the meantime, let's pay tribute to his talent alone!
One of the most famous fashion houses of our time, did not appear yesterday... it all started back in 1919 in Spain with Cristobal Balenciaga, who surprised with his proportions and silhouettes, smooth lines, materials, creating new shapes and emphasizing feminine beauty. And how many talents, after working at Balenciaga, later opened their fashion houses, which are eternal all over the world - Oscar de la Renta, Andre Courrege, Emanuel Ungaro and, of course, Hubert de Givenchy.
In 1968, Cristabal decided to close the fashion house, which remained inactive until 1986, when Jacques Bogart S.A. acquired the rights to the trademark. The restoration of the fashion house and the return of haute couture status began in 1992, when Dutch designer Joseph Timister became the chief designer. In 1997, Nicolas Ghesquiere was invited to the post of creative director, who held this post for 15 years.
After Nicolas, Alexander Wang held the post of creative director for 3 years.…
Currently, the fashion house is owned by Kering, which back in 2015 made a decision that turned the whole fashion world upside down - they invited Demna Gvasalia, a talented but little-known designer at that time, to the post of creative director. Demna had previously created the Vetements brand with his brother Guram in 2014. He was known for his deconstructive design and reinterpretation of street fashion. The great success of Vetements was brought by collaboration with Lotta Volkova, who styled the shows and lookbooks, giving the usual street images a new sound, which, as the following years showed, were commercially very successful, recall at least her work at Miu Miu, Marc Jacobs. With her styling and Demna's talent, Balenciaga has played with new colors, winning the hearts of a huge number of fashionistas around the world.
At Balenciaga, Demna revealed all his talents, acquired and honed during his time working at Louis Vuitton Martin Margella as a senior designer, the legacy of the latter embodied in many of his works.
The fashion world was divided into two parts - one supported the non-standard solution, second criticized it. With financial results of 350 million at 2015 they earn 3.5 billion euros in 2022
What is the secret of success? Only one person and his team probably knows for sure, but hardly anyone will tell they are secret. We just have to express our opinion from the outside. The main secret of success, always and everywhere, is to be at the right time and in the right place. Demna did it. His collections, which were based on street fashion, got into the very heart of customers and brought high sales. The Triple - S sneakers alone, created in 2017, are worth a lot - at some point, everyone wanted them.
His clothes were never designed to please the eye with their beauty, they were often ugly and shocking, but after a short time they became the norm. Like Cristabal, Demna regularly surprised with new shapes and silhouettes, creating meme clothes that quickly went viral on all social networks, bringing recognition and an army of fans sweeping everything off the shelves in stores.
"If something doesn't cause any reaction, then it just doesn't exist. This is probably my biggest fear," Demna comments on his approach to work.
High-profile advertising campaigns involving stars and It - girls.
Demna has introduced meme items into fashion, such as his $1,500 bag of chips, which is available in several colors to suit the taste of the chips.
"I've never considered that irony is something negative," Demna says of his fashion itimes, but he criticizes some of them, for example, the Triple-S sneakers already mentioned above: "I can't look at them anymore, everyone is tired of them."
There were also scandals that attracted even more attention to the fashion house - just recall the story of the 2022 Christmas campaign.…
Everything is passing, and this 10-year-long success story has passed. In March 2025, Demna Gvasalia was appointed creative director of the Gucci fashion house, which is a completely different story that we will follow with curiosity.
Modest, inquisitive, who knows 7 languages, with a difficult fate and a difficult road to the fashionable Olympus.
Has Balenciaga become a Demonaciaga in 10 years?
After Demna's appointment to Gucci, the head of the HR department received a huge number of resumes from candidates who dream of working with Demna... let's see what the Knight of the Order of Arts and Letters and his talented team will create!
Demna came up with a lot, was an innovator in creating controversial and hype models, he just updated and adapted the archives of the fashion house.
Demna can once again shock and shake up the fashion world, which she has already done once... let's wait!
Born in the small town of Sukhimi, in the family of an auto mechanic and a housewife, Demna, who has been interested in fashion since childhood, proved by his own example that if there is talent, it will be appreciated and noticed!
In the meantime, let's pay tribute to his talent alone!
Everything is passing, and this 10-year-long success story has passed. In March 2025, Demna Gvasalia was appointed creative director of the Gucci fashion house, which is a completely different story that we will follow with curiosity. Modest, inquisitive, who knows 7 languages, with a difficult fate and a difficult road to the fashionable Olympus. Has Balenciaga become a Demonaciaga in 10 years? After Demna's appointment to Gucci, the head of the HR department received a huge number of resumes from candidates who dream of working with Demna... let's see what the Knight of the Order of Arts and Letters and his talented team will create! Demna came up with a lot, was an innovator in creating controversial and hype models, he just updated and adapted the archives of the fashion house.
Demna can once again shock and shake up the fashion world, which she has already done once... let's wait!
Born in the small town of Sukhimi, in the family of an auto mechanic and a housewife, Demna, who has been interested in fashion since childhood, proved by his own example that if there is talent, it will be appreciated and noticed! In the meantime, let's pay tribute to his talent alone! The fashion world was divided into two parts - one supported the non-standard solution, second criticized it. With financial results of 350 million at 2015 they earn 3.5 billion euros in 2022 What is the secret of success? Only one person and his team probably knows for sure, but hardly anyone will tell they are secret. We just have to express our opinion from the outside. The main secret of success, always and everywhere, is to be at the right time and in the right place. Demna did it. His collections, which were based on street fashion, got into the very heart of customers and brought high sales. The Triple - S sneakers alone, created in 2017, are worth a lot - at some point, everyone wanted them. His clothes were never designed to please the eye with their beauty, they were often ugly and shocking, but after a short time they became the norm. Like Cristabal, Demna regularly surprised with new shapes and silhouettes, creating meme clothes that quickly went viral on all social networks, bringing recognition and an army of fans sweeping everything off the shelves in stores. "If something doesn't cause any reaction, then it just doesn't exist. This is probably my biggest fear," Demna comments on his approach to work. High-profile advertising campaigns involving stars and It - girls. Demna has introduced meme items into fashion, such as his $1,500 bag of chips, which is available in several colors to suit the taste of the chips.
Demna can once again shock and shake up the fashion world, which she has already done once... let's wait!
Born in the small town of Sukhimi, in the family of an auto mechanic and a housewife, Demna, who has been interested in fashion since childhood, proved by his own example that if there is talent, it will be appreciated and noticed! In the meantime, let's pay tribute to his talent alone! The fashion world was divided into two parts - one supported the non-standard solution, second criticized it. With financial results of 350 million at 2015 they earn 3.5 billion euros in 2022 What is the secret of success? Only one person and his team probably knows for sure, but hardly anyone will tell they are secret. We just have to express our opinion from the outside. The main secret of success, always and everywhere, is to be at the right time and in the right place. Demna did it. His collections, which were based on street fashion, got into the very heart of customers and brought high sales. The Triple - S sneakers alone, created in 2017, are worth a lot - at some point, everyone wanted them. His clothes were never designed to please the eye with their beauty, they were often ugly and shocking, but after a short time they became the norm. Like Cristabal, Demna regularly surprised with new shapes and silhouettes, creating meme clothes that quickly went viral on all social networks, bringing recognition and an army of fans sweeping everything off the shelves in stores. "If something doesn't cause any reaction, then it just doesn't exist. This is probably my biggest fear," Demna comments on his approach to work. High-profile advertising campaigns involving stars and It - girls. Demna has introduced meme items into fashion, such as his $1,500 bag of chips, which is available in several colors to suit the taste of the chips.
The theme of the May issue did not appear immediately... there were several options, but when the entire information field was full with news about Demna Gvasalia's departure from Balenciaga, there were no other options left. During his work, the fashion world has changed a lot, which Demna influenced not least...
One of the most famous fashion houses of our time, did not appear yesterday... it all started back in 1919 in Spain with Cristobal Balenciaga, who surprised with his proportions and silhouettes, smooth lines, materials, creating new shapes and emphasizing feminine beauty. And how many talents, after working at Balenciaga, later opened their fashion houses, which are eternal all over the world - Oscar de la Renta, Andre Courrege, Emanuel Ungaro and, of course, Hubert de Givenchy. In 1968, Cristabal decided to close the fashion house, which remained inactive until 1986, when Jacques Bogart S.A. acquired the rights to the trademark. The restoration of the fashion house and the return of haute couture status began in 1992, when Dutch designer Joseph Timister became the chief designer. In 1997, Nicolas Ghesquiere was invited to the post of creative director, who held this post for 15 years. After Nicolas, Alexander Wang held the post of creative director for 3 years.…Currently, the fashion house is owned by Kering, which back in 2015 made a decision that turned the whole fashion world upside down - they invited Demna Gvasalia, a talented but little-known designer at that time, to the post of creative director. Demna had previously created the Vetements brand with his brother Guram in 2014. He was known for his deconstructive design and reinterpretation of street fashion. The great success of Vetements was brought by collaboration with Lotta Volkova, who styled the shows and lookbooks, giving the usual street images a new sound, which, as the following years showed, were commercially very successful, recall at least her work at Miu Miu, Marc Jacobs. With her styling and Demna's talent, Balenciaga has played with new colors, winning the hearts of a huge number of fashionistas around the world. At Balenciaga, Demna revealed all his talents, acquired and honed during his time working at Louis Vuitton Martin Margella as a senior designer, the legacy of the latter embodied in many of his works. "I've never considered that irony is something negative," Demna says of his fashion itimes, but he criticizes some of them, for example, the Triple-S sneakers already mentioned above: "I can't look at them anymore, everyone is tired of them."
There were also scandals that attracted even more attention to the fashion house - just recall the story of the 2022 Christmas campaign.…
One of the most famous fashion houses of our time, did not appear yesterday... it all started back in 1919 in Spain with Cristobal Balenciaga, who surprised with his proportions and silhouettes, smooth lines, materials, creating new shapes and emphasizing feminine beauty. And how many talents, after working at Balenciaga, later opened their fashion houses, which are eternal all over the world - Oscar de la Renta, Andre Courrege, Emanuel Ungaro and, of course, Hubert de Givenchy. In 1968, Cristabal decided to close the fashion house, which remained inactive until 1986, when Jacques Bogart S.A. acquired the rights to the trademark. The restoration of the fashion house and the return of haute couture status began in 1992, when Dutch designer Joseph Timister became the chief designer. In 1997, Nicolas Ghesquiere was invited to the post of creative director, who held this post for 15 years. After Nicolas, Alexander Wang held the post of creative director for 3 years.…Currently, the fashion house is owned by Kering, which back in 2015 made a decision that turned the whole fashion world upside down - they invited Demna Gvasalia, a talented but little-known designer at that time, to the post of creative director. Demna had previously created the Vetements brand with his brother Guram in 2014. He was known for his deconstructive design and reinterpretation of street fashion. The great success of Vetements was brought by collaboration with Lotta Volkova, who styled the shows and lookbooks, giving the usual street images a new sound, which, as the following years showed, were commercially very successful, recall at least her work at Miu Miu, Marc Jacobs. With her styling and Demna's talent, Balenciaga has played with new colors, winning the hearts of a huge number of fashionistas around the world. At Balenciaga, Demna revealed all his talents, acquired and honed during his time working at Louis Vuitton Martin Margella as a senior designer, the legacy of the latter embodied in many of his works. "I've never considered that irony is something negative," Demna says of his fashion itimes, but he criticizes some of them, for example, the Triple-S sneakers already mentioned above: "I can't look at them anymore, everyone is tired of them."
There were also scandals that attracted even more attention to the fashion house - just recall the story of the 2022 Christmas campaign.…
The fashion world was divided into two parts - one supported the non-standard solution, second criticized it. With financial results of 350 million at 2015 they earn 3.5 billion euros in 2022
What is the secret of success? Only one person and his team probably knows for sure, but hardly anyone will tell they are secret. We just have to express our opinion from the outside. The main secret of success, always and everywhere, is to be at the right time and in the right place. Demna did it. His collections, which were based on street fashion, got into the very heart of customers and brought high sales. The Triple - S sneakers alone, created in 2017, are worth a lot - at some point, everyone wanted them.
His clothes were never designed to please the eye with their beauty, they were often ugly and shocking, but after a short time they became the norm. Like Cristabal, Demna regularly surprised with new shapes and silhouettes, creating meme clothes that quickly went viral on all social networks, bringing recognition and an army of fans sweeping everything off the shelves in stores.
"If something doesn't cause any reaction, then it just doesn't exist. This is probably my biggest fear," Demna comments on his approach to work.
High-profile advertising campaigns involving stars and It - girls.
Demna has introduced meme items into fashion, such as his $1,500 bag of chips, which is available in several colors to suit the taste of the chips.
Piercing jacket and pants SS25, bag SS25
Piercing jacket and pants SS25, bag SS25 cap and accessories SS25
Piercing jacket and pants SS25, bag SS25 cap and accessories SS25
Jacket SS25, key ring SS25
Unity Sports Icon Racer Jacket Balenciaga SS24, sunglasses FW 24 Necklace SS25
Jacket SS25, key ring SS25, Necklace SS25
Photo: Anton Plekhanov
Model: Julia Getman
Stylist: Max Anufrienko
Art Director: Kirill Romanov
Model: Julia Getman
Stylist: Max Anufrienko
Art Director: Kirill Romanov
Pigalle Necklace SS25
Jacket SS25, key ring SS25, Necklace SS25
Unity Sports Icon Racer Jacket Balenciaga SS24, Men’s Biker Boots FW23
Suit Adidas x Balenciaga SS2023
Balenciaga chips bag SS2024
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o214com
o214 is an independent art, fashion and lifestyle publication. Based in New York, it provides a platform for creative collaboration and exchange of ideas between colorful personalities.
The name o214 symbolizes Valentine's Day and the editor's birthday, emphasizing the importance of love and creativity in the project. We strive for freedom of expression and healthy living while exploring new facets of beauty and style.
This site is designed for you to inspire and break new ground in the world of art and fashion.
“Come together right now all of o214.”
Enjoy. I would be happy if you share and save the images for your own inspiration.
o214.com editor, Kirill Romanov
The name o214 symbolizes Valentine's Day and the editor's birthday, emphasizing the importance of love and creativity in the project. We strive for freedom of expression and healthy living while exploring new facets of beauty and style.
This site is designed for you to inspire and break new ground in the world of art and fashion.
“Come together right now all of o214.”
Enjoy. I would be happy if you share and save the images for your own inspiration.
o214.com editor, Kirill Romanov